bees on the subway
At The New York Times, we wanted to encourage commuters to play Spelling Bee during their downtime. With this subway takeover, digital boards refreshed daily to give everyone a peek at the current puzzle, while static signage shared quick tips and motivation to play. On launch day, Andy Cohen rode the subway and played Spelling Bee with other riders.
He loved it, just look at him.
Designed by the amazing Abby Skolits and Caro Turcios.