The New york times

At the New York Times, I lead the writing in the Games department. This included writing for social, newsletters + subscriber emails, defining the tone of voice, banners, cute newspaper spreads and more. Here are two of my favorite projects. 

 

Spelling Bee Subway Takeover
To get commuters excited to play Spelling Bee during their downtime, we took over a subway car and dropped in Andy Cohen (a Spelling Bee lover) to help passengers play the game. 

The car wasn’t this empty the whole time, this is just the best photo.

 
 

NYT Games App

I wrote the UX for the Games app. Copy is responsive and changes according to players location/the time of day.