Indeed x Super bowl

In 2021, the pandemic had left millions looking for work. So along with Indeed’s first Super Bowl campaign came an amazing opportunity to not only share our brand mission, but to act on it. After launching with a heartfelt TVC spot, we set the internet ablaze with our brand activation #NowHiring on Twitter— where we live Tweeted relevant job applications throughout the big game.

The Activation

Our Twitter thread received 97 earned media mentions and a Brand Bowl Award, but most importantly — it helped people get jobs. The numbers:

90 tweets published in real-time
88k engagements
3.7M video views
3.3K earned conversations
70M impressions