Indeed

Super bowl 2021

Along with Indeed’s first-ever Super Bowl commercial came an amazing opportunity to not only share our brand mission but to act on it.
After launching with a heartfelt brand spot, we live tweeted relevant job postings with the hashtag #NowHiring throughout the game.

The Activation

Our Twitter thread received 97 earned media mentions and a Twitter Brand Bowl Award, but most importantly — it helped people get jobs.

90 tweets published in real-time
88k engagements
3.7M video views
3.3K earned conversations
70M impressions

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Twitter Brand Bowl Announcement