HULU
Streaming platforms rarely have a POV of their own. I teamed up with Hulu to give them a social first brand tone that’s topical and timely, along with content that’s sure to make users stop their scroll. For the Oscar’s campaign, we featured host Conan O’Brien in our attention grabbing OLV spots.
To launch the updated brand tone on Hulu’s native feed, we created content highlighting high-performing shows. For the month that these were live, subscriptions increased by 30%. Director and collaborator: Christiana Lopez
We created some fun radio spots, too. 👏🏻
To push our tone even further, we created memes for trending shows. When these babies launched, they went viral. 👼🏻