CROCs
During my time working with Crocs, the shoes gained a cult following. I wrote their social media playbook, worked directly with influencer talent and made some cool stuff! To launch their most fashionable shoe yet, we dropped a whimsical fashion film starring style icon Natalie Dormer.
What did I do? Pitch this idea and write this whole campaign.
Teaser Trailer
Full Fashion Film - Totally serious and not even a little weird, this fashion film elevated Crocs.
Other branded content
I also worked Zooey Deschanel to create content around Crocs brand ethos: Come As You Are.